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Stanway Pre-School
Jo, who manages Stanway Pre-School, asked us to properly audit her existing Wix site rather than assume it needed replacing. It's a sensible starting point for a lot of small charities and settings: before spending money on a rebuild, find out what's actually wrong first.
A full site audit uncovered a run of small but costly issues on Stanway Pre-School's existing Wix site: a phone number that didn't dial, fees locked inside an unreadable image, enquiries at risk of vanishing into a junk folder, and a story about sixty years of trusted local childcare that the content never actually told.
Rather than a redesign, we carried out a focused content and SEO tuned update, fixing what the audit flagged, repairing accessibility and search visibility issues, and rewriting content to properly reflect the setting's specialist staff, community work and school links.
The site is live and in its post-launch hyper-care period, with everything from the original plan delivered and no issues raised since launch. Jo can now manage fees and staff bios herself, with no monthly retainer and no new system to learn.
Stanway Pre-School has been looked after by local families for nearly sixty years. Its reputation is strong enough that the waiting list already stretches through to 2028. Finding families was never the problem. What we found, once we actually audited the website behind the reputation, was a site quietly working against everything the setting had built.
Jo, who manages Stanway Pre-School, asked us to properly audit her existing Wix site rather than assume it needed replacing. It's a sensible starting point for a lot of small charities and settings: before spending money on a rebuild, find out what's actually wrong first.
The audit turned up a run of issues that were easy to miss individually but added up to something significant. The phone number on the site didn't dial when tapped on a mobile, it just opened a Google search. Fees were shown as a screenshot rather than text, which meant they couldn't be read by screen readers, sat awkwardly on smaller screens, and needed a whole new image exporting every time a price changed. Enquiry notifications were landing in a personal inbox, at real risk of being buried by a junk filter. The term timetable and newsletter were buried as embedded PDFs, awkward for Jo to update each term and adding unnecessary clicks for parents who just wanted the document. Photo galleries had no alt text. The safeguarding policy read like dense legal boilerplate rather than something a parent would actually want to read. And the blog carried generic, AI sounding content published under an unfamiliar username, the kind of thing that erodes trust rather than building it.
None of this reflected the setting itself. Stanway Pre-School has long serving SEND and Speech & Language specialist staff, a new second room added this year through grant funding, a "Kindness in the Community" programme that takes children out for litter picks and care home visits, and a confirmed feeder relationship into Stanway Fiveways Primary School. The content simply wasn't telling any of that story, and the technical issues were making sure fewer people found it in the first place.
Working from the audit findings, we proposed a focused update to the existing site rather than a rebuild, keeping things simple for Jo to manage day to day with no new platform to learn.
We started with the fixes that mattered most immediately: correcting the phone link so it actually dials, converting the fees from an image into proper readable text, and setting Jo up so enquiry notifications land where she'll see them.
From there, we worked through the content and accessibility repairs the audit had flagged. The term timetable and newsletter, previously clunky embedded PDFs buried in the site, were made downloadable straight from the homepage, cutting the clicks needed to reach them and making it far easier for Jo to update each term without wrestling with embed settings. Alt text was added across the photo galleries. The safeguarding policy was rewritten in plain, parent friendly language, with every change checked against the original before publishing to make sure nothing of substance was lost. The generic AI written blog content came down.
Then came the part we enjoyed most: rewriting the content to tell the real story. A new section for the Bears room and the grant funded expansion behind it. A feature on the Kindness in the Community programme. Refreshed staff bios highlighting the setting's SEND and Speech & Language specialism. A clear mention of the feeder relationship with Stanway Fiveways Primary School.
Alongside the content work, we transferred the stanwaypreschool.co.uk domain over to our hosting platform, keeping DNS pointed at Wix throughout so the live site was never affected during the move, and brought the annual renewal cost down in the process.
The site is live and has moved into its hyper-care period, the few weeks after handover where we keep a close eye on things while Jo settles into managing the fees and staff bio sections herself. No issues have been raised since launch, and everything set out in the original plan has been delivered.
There's no ongoing monthly retainer. Any future support is scoped and agreed with Jo first, then billed only for the time it actually takes.
Stanway Pre-School didn't need a bigger website, or a different one. It needed a proper audit to find what was quietly letting it down, and then the fixes to match: a phone number that connects, fees a parent can actually read, and content that reflects sixty years of being trusted with the people who matter most to their families.
That's often the more useful conversation to have first. Not assuming a site needs rebuilding, checking what it actually needs.
Wondering what an audit would find on your own site? Let's have a conversation.
